The Physiological Effect of Color on the Suppression of Human Aggression: Research on Baker-Miller Pink
Abstract - December 1984
It is hypothesized that a newly discovered color, Baker-Miller Pink, has a measurable and predictable effect on reducing physiological variables associated with aggression in subjects of normal intelligence. Studies at one U.S. Naval correctional facility, two California county correctional centers, and two state and federal psychiatric hospitals confirm these preliminary findings. In several controlled university studies the effect has been found to be significant but the magnitude of effect small. The effect has also been seen in both the non-visually impaired, those color-blind, and some blind subjects, suggesting a physiological mechanism. The possible physiological processes believed to be involved are unknown, however, undetermined neurochemicals in the eye communicating with the hypothalamic center as suspected. A color swatch is available and mixing directions for the color are provided, as it has been found that the precise shade is essential in accurately assessing outcomes.